GOOGLE CHANGES ALGORITHM UPDATES WITH DATE FOR SEO

Panda 3.2 —18 January 2012

Google confirmed a Panda data update, although suggested that the algorithm hadn't changed. It was unclear how this fit into the "Panda Flux" scheme of more frequent data update.

Panda 3.3 — 27 February 2012

Google rolled out another post-"flux" Panda update, which appeared to be relatively minor. This came just 3 days after the 1-year anniversary of Panda, an unprecedented lifespan for a named update.

Panda 3.4 — 23 March 2012

Google announced another Panda update, this time via Twitter as the update was rolling out. Their public statements estimated that Panda 3.4 impacted about 1.6% of search results.

Panda 3.5 — 19 April 2012

In the middle of a busy week for the algortihm, Google quietly rolled out a Panda data update. A mix of changes made the impact difficult to measure, but this appears to have been a fairly routine update with minimal impact.

Penguin — 24 April 2012

After weeks of speculation about an "Over-optimization penalty", Google finally rolled out the "Webspam Update", which was soon after dubbed "Penguin." Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries.

 Panda 3.6 — 27 April 2012

Barely a week after Panda 3.5, Google rolled out yet another Panda data update. The implications of this update were unclear, and it seemed that the impact was relatively small.

Penguin 1.1 — 25 May 2012

Google rolled out its first targeted data update after the "Penguin" algorithm update. This confirmed that Penguin data was being processed outside of the main search index, much like Panda data.

Panda 3.7 — 8 June 2012

Google rolled out yet another Panda data update, claiming that less than 1% of queries were affect. Ranking fluctuation data suggested that the impact was substantially higher than previous Panda updates

Resource :Google Algorithm

The Difference Between Organic SEO and PPC

Both methods are used to search engine marketing goal, which is to increase website traffic & Bussiness, search engine optimization (SEO) and pay per click campaign (PPC) differ in quite a few ways.

A pay per click campaign gets its traffic from users who click on advertisements that are deliberately placed in highly visible parts of the webpage. Pay per click ads are mostly found in search engines, advertising networks, and blogs.

Organic Search Engine Optimization Organic Search Engine Optimization

  

Organic search engine optimization involves online variety of different marketing strategies to increase website traffic. Such marketing schemes include link building, content writing, and exchanging links. The goal of a successful SEO campaign is to increase the organic rankings within the search engines. These listings do not have fees associated with them the way that PPC ads do, but there are still costs associated with maintaining these rankings. The marketing expenses are relatively low in contrast to a pay per click campaign, since organic SEO relies heavily on top rankings for traffic.

An SEO-campaign will take a longer amount of time, compared to PPC, before improved rankings take effect and significant traffic increases are realized. In addition, crawlers from popular search engines spend a lot of time to thoroughly checking a site and indexing it. Still, a website’s placement on a results page depends heavily on the search engine’s algorithms, in which the search engine optimizer holds no control whatsoever.

Pay Per Click Campaigns

In contrast, a pay per click campaign draws traffic via advertisements placed in highly visible areas of a webpage. Web masters place advertisements in strategic locations on the web page in return for monetary compensation for every user who clicks on the ads. These advertisements commonly appear as sponsored links or sponsored ads.

PPC campaigns are more targetable and controllable than an SEO campaign might be. PPCs can be designed to appeal to specific type of audience. A sports website can place PPC ads that are relevant to sports such as sporting goods, athletic shoes, and other sporting equipment. Placing relevant and significant ads on a matching website can generate quality traffic — visits that will yield a much higher conversion rate than organic SEO traffic will.

Pay per click campaigns generate traffic much faster than organic SEO campaigns do. If employed properly, pay per click projects can generate and maintain traffic and sales, though maintaining an effective pay per click program without compromising profitability requires knowledge of the industry and regular monitoring.

These are the main facts should remember all Seo

Title- 65 characters

Description- 160-165 characters

Keywords- 150 words

In content we can use 2-3% keyword proximity & Density

Title -  Use companyname and your important keywords you can use comma and dash in your title

Meta discription- This is unique indroduction of product, site or service etc.

Meta key words - Meta keywords are imprtant factor in on page seo so first of all resarch on keywiords and target the keywords on ur webpage releventyl and avoid spaming and stuffing.

Heading tags - Use h1 tags is use for highlight your website main heading

                            Use h2, h3 tags is use for highlight other headings in your website  pages

main page text - Write about your subject matter. Avoid duplicacy matters

strong, bold or italics tags for targating keywords.

image alt tags -Each image on your page should have use an alt tag because.  crawler does not crawl your images. alt tag will help to crawl your targeted keyword.

Url- should be relevent from your site and short urls are easy to remeber.  Always keep in your mind domain ext. because this the way you have to move to target your bussines.

Keyword Density — 2 to8% is excellent and avoid stuffing of keywords in content.

Content- Must be unique and duplicacy free. And easy to understand.

Keyword Prominence-  prominence is a measure of keyword importance that indicates how close a keyword is to the beginning of the page area. Prominence is determins how a keyword important for a site it should be use more than other keywords one can use synonyms of thes keywords.

Keywords Proximity-Keyword proximity means how close keywords that make up your key phrase are to each other.

Keyword Frequency-Frequency is the number of times your keyword is used in the analyzed area of a page. It does not depend on the total number of words on your web page, it’s an absolute count.

Yahoo! Slurp is the name of the Yahoo Search crawler.

Bingbot is the name of Microsoft's Bing webcrawler. It replaced Msnbot.

Googlebot- is the name of the search crwaler.

HTTP -Hyper Text Transfer Protocol

HTTPS- Hyper Text Transfer protocol server

URL- Universal Resource Locator

RSS- Realy simple syndication

WWW- World wide web

SERP- Search Engine Result page

HTML-Hyper Text Markup Language

PDF -Protect Document Format

FTP- File Transfer Protocol

PPC- Pay Per Click
SMO-Social Media Optimization

SEM-Search Engine Marketing

Loading Errors- 400

Access Errors- 401

Server Errors- 502

Other Errors- 408

Page Not Found - 404

Temporarily busy-503

Search Engine Optimization Definitions And Explanations

What is Search Engine ?

 A Search engine is one of the most important tools that help you to find information on the web. Although search engine is really a general class of programs, the term is often used to specifically describe systems like Google, Yahoo, Bing etc.The utility of Search Engines in web search lies in the fact that they are responsible for retrieving large amounts of information very easily using certain keywords. Potential customers will enter ’keywords’ in a Search Engine and perform a search.

Search engines are huge databases, which use their own internal algorithms to decide which web pages to display when someone enters a keyword or key phrase. The idea is to produce the most relevant results, from up to 300,000,000 records. For the reason of sheer size, the indexing of these records has to be computed automatically, and the most relevant results returned to your browser. To complicate matters, each search
engine has its own unique algorithm, and sometimes they use each other's listings (and a variation of those algorithms) as well.

These are the Oldest Search engines
ALIWEB - The Web's Oldest Search Engine - Est. 1993.
Lycos - launched in 1994.
Search engines index the websites on the World Wide Web and store thousands of web pages in their database.
They present a list of web sites based on the words, known as “keywords”, typed in by the user. The higher your Web Site is on this list, the greater chance somebody will visit it.

How Search Engines Work

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What is Search Engine Optimisation (SEO)?

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines.Seo may target different kinds of search, including Content serach image search, video search.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.